LONDON (Reuters)-British PC and video games retailer game (GMG)(L) said it aims to revive its fortunes by increasing sales over the Internet and convert more visitors to their shops to paying customers.
Update on strategy on Wednesday the company which detailed trades, over 1,300 stores in nine European countries and Australia one multichannel retailers plan to maximize the objective, new revenue opportunities and offer new payment options.
Game needs to develop because of the $40 billion global video games market gaming fast and with existing formats as well as social and mobile, digital and online marketing change in innovation and growth.
The company said it confident that his three-year plan to increase profit, would, even though it shows, show that its gross margin would decrease, since online and digital sales revenue mix more of had become.
It forecast a margin impact of around 100 basis points in 2011 / 12, as the business is repositioned.
Game said it would invest all of the 15 million pounds, the cost savings it expected to 2011 / 12 on their plans to achieve.
Shares in the company at 72 pence Tuesday assessment of the business closed, £ 248 million ($ 400,2 million).
(Reporting by James Davey, editing by Paul sandle)