There is no one that e-commerce news is on the rise. Not only are more consumers turn to the Web for the first time purchase online, they also catch in more expensive category-including, a startup has found, buy in fine jewelry.
Gemvara is a Boston-based startup, which specializes in high-end, customizable jewelry. Shoppers can browse a catalog of more than 1,500 original designs, mix and of 26 different types of precious stones and eight precious metals to a probably unique, tailor-made piece match.
The a-year-old company of this week announced that it has raised $ 15 million in a series C round of financing led by European venture capital firm Balderton capital, known a lead investor in another start, SCVNGR Boston. Gemvara has so far raised more than $25 million.
Experience plans to use the funds from the catalog build and their online shopping develop Gemvara. The company has plans to open a NYC Office and its staff of 40 are doubles.
26-Year-old CEO Matt Lauzon much success of the company on its Zappos how customer service that is available via phone, e-Mail and live chat available leads. Building trust between businesses and consumers is essential especially for expensive purchases such as fine jewelry, Lauzon says. About acquired 45% of the Gemvara of customers have never before online a piece of jewelry, the company in a recent internal survey found.
"What is amazing is the number of the activities [our customer care representatives] have after a purchase," says Lauzon. "It has nothing to do with the product;" "Customers are only check-in because a friendship with the customer care Rep has been created."
The average price of an order is close to $1,000, he says, and the company receives orders often in the range of $5,000 to$ 10,000.
"Jewelry, shops at all not go away, but rather, their business is online," said Lauzon. "On the basis of the inventory restraints [shop] customers often have rules, and disappointing." Our goal is to provide people with the same perfect jewel, "says he."